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Concepts

Calliope

Calliope® the easy way to colour your life – De eenvoudige manier om kleur
aan je leven te geven

In 2017 hebben wij 23 nieuwe Calliope® rassen geïntroduceerd en daarmee een
nieuwe standaard in de Pelargonium-markt gezet. Met haar onovertroffen kwaliteiten
creëert Calliope® meerwaarde voor alle ketenpartners:

  • Uitstekende tuinprestatie op basis van unieke genetica
  • Betere vertakking met meer bloemen en een groter kleureffect
  • Snelle en gezonde groei in de tuin
  • Beter bestand tegen minder gunstige weersomstandigheden
  • Aanhoudend goede tuinprestaties door de toevoeging van langzaam werkende meststof aan het plantensubstraat.

Met Calliope® richten wij ons met name op telers die de mogelijkheden van dit
Pelargonium-merk zien. Dit sterke consumentenmerk wordt ondersteund door een
uitgebreide campagne en biedt een grote keuzevrijheid, waardoor duidelijke kansen
ontstaan voor telers:

  • Vraag creëren door retailers voor het product te interesseren, alsook door consumentenpromotie
  • Hogere marges in vergelijking met de standaard geranium
  • Verschillende maten die aansluiten bij uw specifieke teeltomstandigheden

Een belangrijke rol daarbij spelen de bedrukte potten en labels met het Calliope® logo, plus de toevoeging van een langzaam werkende meststof aan de teelt. Dit is de
enige manier om ervoor te zorgen dat de planten aan alle verwachtingen voldoen. Zo
zullen retailers en consumenten de planten in hoge mate waarderen en duidelijk
gaan onderscheiden van het standaardaanbod.

Kwaliteit als belofte! “Een plant die precies dat oplevert, waar u naar verlangt”.
Dit is onze benchmark voor een premiumproduct dat met een uitzonderlijke kwaliteit solide marges biedt.

calliope.flowers

 

calliope

MultiColours

Mixed combinations are loved by consumers and therefore retailers have increased their floor space they allocate for these combinations. This is a market opportunity you can fulfill by working with us. FloriPro Services has focused extensively on testing combinations for success at all levels in the value chain, from grower to consumer. Our investment in combination development is not focused solely on compatibility during production. Our main goal is to keep consumers satisfied with a well-balanced combination which flowers abundantly and evenly throughout the season. Next to our Annual Flowering assortment we also have a great range of tested and proven Viola and Cyclamen combinations under the name of MultiColours.

MultiColours stands for easy production, great appeal at point-of-sale and prolific flowering in consumers’ gardens. MultiColours will appeal to both impulse buyers and regular customers alike, as a great addition to their purchase and will undoubtedly be a real eye-catcher in store...

myfavouritemulticolours.com

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Rio Dipladenia

Boost your Rio sales

Here are the advantages to grow Rio:

  • Easy to grow
  • Early and compact varieties
  • Less longer stems
  • Good tolerance to low light conditions
  • Brilliant and elongated leaves

This concept will support you to increase your sales

  • POS material available : pots, labels, CC trolley posters, roll up
  • Website easy to use for end consumer

Building a stronger brand will allow a better introduction for new varieties in the next years.

www.myfavouriterio.com

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Pentas Starcluster / Pentas Rising Star

A new Star is born

A Pentas which makes the difference

  • Very robust genetic
  • Flowers all summer long
  • Good outdoor performance
  • Also perfect for indoor use
  • Good heat tolerance

A concept to differentiate

  • POS material like pots and flyer available
  • Website easy to use with a lot of information

www.pentas-risingstar.com

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Campanula Springbell

Campanula Spring Bell® Blue is a real eye-catcher with its splendid display of bright blue flowers! The special colour immediately attracts attention, especially when seen against the dark green foliage. The blooms of Campanula Spring Bell® are borne in profusion, creating a sea of colour! And because its sterile flowers don’t set seed, Spring Bell® keeps flowering abundantly over a long period.

Campanula Spring Bell® can be kept both indoors and outdoors. Once the plant has finished flowering indoors, it can be planted in a sunny or partly shaded spot in the garden. The natural flowering period for Campanula Spring Bell® is June, but it can produce a second flush of flowers in September. Spring Bell® is winter-hardy and will surprise you again the following year with its splendid display of flowers!

www.springbell.eu

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Helleborus Christmas Carol

The Helleborus Christmas Carol, or Christmas Rose, is originating from the mountains in the eastern Alps and belongs to the group of perennials. This is remarkable, because the Hellebore is an evergreen plant in contrast to most of the perennials. The older foliage is easy to prune and already after a year the Hellebore reaches its maximum height of about 50 cm. Special fact about this Christmas Carol, which is from seed, that this hardy and evergreen plant flowers year after year from November to February.

Winterpearlscollection.com

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Schizanthus Bauernorchidee

Find your countryside love

There is only one original Bauernorchidee™

  • Large, colorful blooms, which remind of Orchid
  • A breath of a romance garden
  • Very floriferous
  • Special flower color types
  • Well branching

Bauernorchidee™ only available in an exclusive concept

  • Pots and CC posters available and a lot more POS material

bauernorchidee.info

Heatlover

Let the summer in

Giving the right direction to the consumer novice, he will feel reassured in his purchase.

  • Selection of annual varieties resistant to heat
  • Flower all summer long
  • Opportunities for summer sales
  • POS material available to support your sales
  • Give advices to the end consumer via QR code and website

This concept will give you benefits for your summer sales.

  • Increase summer sales proposing a complete offer for summer
  • Use greenhouses longer (better return on investment)
  • Grow plants already known
  • Grow plants chosen among an assortment
  • Create attractiveness on the CC trolleys for retailers

www.heatlover.com

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